PEN PORTRAIT

This is a rough pen portrait I hope to improve on to give a better visual idea of my target reader/audience.

My target reader/audience is a female between the age of 20 and 30. She is a positive thinking individual with a passion for learning and trying new things. She enjoys being outdoors and would choose a weekend of surfing and getting out in to nature than a weekend in the city shopping and clubbing. She is either studying a creative course or working within the creative industry and passionate about her work. In her free time she likes to explore tucked away, independent cafés and shops with her boyfriend, visit galleries with her friends, plan for adventure holidays and throw herself into her favourite board sports.

Although the magazines target reader is female, it will also appeal to males too through the board sport orientated focus, and cultural content. Sport features will be gender neutral so not to be patronising to a female reader as well as broaden the appeal. Fashions will include a lot of unisex and basic pieces that can cross over into a male wardrobe from brands such as, Carhartt, Quiksilver, Vans and The Quiet Life. The women in the magazine will be the type that other women want to be like and men want to be with.

Peace

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