CEREAL

Cereal magazine, is incredibly similar to Kinfolk in my opinion, purely in the way they share similar design values and aesthetic integrity. They both have that type of ‘book feel’, the photography is always beautiful and conveys a personality and lifestyle with it, and their features are always carefully tailored to keep a strong sense of the ‘Cereal’ image.

One of my favourite ever features from Cereal was a feature they did on Santa Barbara in Issue 3. The first page of the feature is a huge fully bled double page shot with the text laid over the top which i think makes any image 10 times more effective and striking, especially with landscape imagery. The next page has two skinny portrait layout, palm leaf images sat side by side on one page followed by the grid of four (pictured above). I like the varied layouts in each feature they have because it guides your eye round the page slightly differently, and although the layouts differ, it's the colours and the photographic mood that makes it stay in keeping.

Another thing I love about this feature is the writing, it's informal and relaxed as if your friend was telling you about a trip they took, but so descriptive it feels like you're there with them. This is 100% the sort of feel I want to create with my magazine, and I imagine that if 'Small Town' was to hit the magazine shelves in a shop, Cereal would be a competitor.

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