18.12.13

RESEARCH

HUCK MAGAZINE


I found Huck about a year ago when scrolling through [Newsstand] and straight away knew it was something I'd want to keep picking up and buying. To begin with I was more just interested in their layouts and photography because I hadn't seen a lot of titles out there that had any of the same aesthetic values. 


"Huck magazine is a bi-monthly lifestyle magazine which focuses mainly on surfing, skating and snowboarding. There will be brilliant interviews with the top champions in the sector which are complimented by the best photographs and writers to get the message across. The magazine is packed full of features. Huck magazine recognises the fact that there's a wider dimension to life, and that many of us have a strong interest in so many different things such as art, pop culture, the environment and fashion."

Applying it to my own work and research I want to take elements of the Huck vibe and twist it to fit it into my own ideas. Although Huck magazine is gender neutral I almost want to create a Huck with more of a female voice and know to fashion.

The content features everything from boarding to interviews creatives, music and events. Plus everything else in between. In recent issues they created 'The Working Artisans Club' a collaboration with O'neil,which is made up of a series of interviews and profiles on people creating amazing work and products in the simplest but best ways.

"In 1952, with a needle and thread in one hand and eyes firmly on the surf, Jack O’Neill invented the wetsuit, just so that he could stay out in the water longer. His simple ambition led to an extraordinary future, both for himself and the surfing world as a whole.

The Working Artisan’s Club is the next chapter of that story. Continuing Jack O’Neill’s legacy, this is a project about the makers of today and the future that they’re shaping.
Some people are built to create – to shape their future with their own two hands...The Working Artisans’ Club is a celebration of modern-day makers. They shape boards, sew wetsuits and hand-make beautiful objects inspired by their passion for the outdoors. And they make life better for us all. Over the course of this year HUCK met six artisans who are shaping their future with their own two hands.”

From 'The Working Artisans Club" I became really interested in two of the artisans, Elsie Pinneger of Neon Wetsuits and Joe Lauder of Satta Skates. Neon Wetsuits for the original shapes, designs and the inspiration of a small business start up and Satta because of the awesome identity of the brand and the beautiful woodwork.



I like the idea of doing profiles on small and relatively new but amazing businesses and creatives and trying to find rad products that haven't really been thrown out there yet. I feel like Neon Wetsuits would be a perfect feature as the brand is for girls that want to get out in the sea but still want to look great.



No comments:

Post a Comment